10 Online Tools that can Help you Save Big
 on your Marketing

How exciting that there are so many ways these days to do things for yourself, that once only the 'professionals' could do for you. The list below is just a handful of affordable or free, easy to use online resources you can use to save money doing your own great marketing.

1. Squarespace

What is it? 
Website template building and hosting platform. 

What will it do for me? 
Allow you to set up a nice looking and functioning website by yourself. 

How does it work? 
Squarespace is an online platform that allows you to set up your own mobile-ready website using one of many attractive templates and adding various components to suit your needs. The design elements are all done for you - just add the content wording, images, logo, social media icons etc direct to the pages and follow the guides, videos, workshops and answers to other people's questions to help along the way. 

Where can I access it? 
www.squarespace.com with a free trial to have a play before you decide whether to sign up. 


2. Mockup Editor

What is it? 
Online background image design tool. 

What will it do for me? 
Allow you to design a nice background scene to have on your website landing page or other pages, or in your marketing materials. 

How does it work? 
This is a very simple tool that anyone could use. Select from a range of images and items to appear on your 'pretend' background by selecting and dragging them around. Make it your own by choosing items that support your brand. Add images to computer screens or picture frames of your products or clients. 

Where can I access it? 
www.mockupeditor.com with pricing options depending on how long you want to use it for. 


3. Fiverr®

What is it?
An online design and other services provider

What will it do for me?
Allow you to select from a range of service providers offering to do design and other work for you for a specified (often quite cheap) price, to access finished products you can use for your marketing.

How does it work?
Sign up for free then browse the Gigs® on offer and make any purchases you want. Follow the prompts to provide a brief to the service provider, and receive your order.

Where can I access it?
www.fiverr.com and sign up for free.


4. Canva

What is it?
An online design program for designing your own marketing materials.

What will it do for me?
Provide you with templates, images, design options and guidance to help you design your own marketing materials to use.

How does it work?
Sign up, select the type of material you would like to design and a template to use, then add your content and either print it yourself or export a file for a professional printer to use. It has been set up for anyone to be able to use it, including someone with little to no design experience. Most components are free, but you have the choice to pay small amounts to use elements like images that are not available for free.

Where can I access it?
www.canva.com/ and sign up for free.


5. Pixlr

What is it?
An online photo editing tool.

What will it do for me?
Allow you to edit and crop your images to make them look great.

How does it work?
Sign up for free and access the Pixlr platform to upload and edit your photos through their web apps.

Where can I access it?
www.pixlr.com


6. Hootsuite

What is it?
A social media management system, for brand management.

What will it do for me?
Provide you with great guidance on setting up social media accounts properly and using them well, and allow you to manage and schedule your posts/updates and track your campaign outcomes for several accounts from the one place.

How does it work?
Sign up to an annual plan, paying monthly, giving you access to the online system where you can link all of your social media accounts to start managing them from the one place.

Where can I access it?
www.hootsuite.com
Also see this handy blog on how to set up your social media accounts easily and effectively.


7. MailChimp

What is it?
An email marketing service.

What will it do for me?
Enable you to send bulk emails (campaigns) to your customers (subscribers), manage all of your subscriptions for you and allow you to view information about how well your emails were received, opened, clicked etc.

How does it work?
Sign up and pay a small monthly fee to access the system, then follow guidance to set up lists of subscribers, and design and send campaigns (emails).

Where can I access it?
www.mailchimp.com/ including a free trial.


8. SumoMe

What is it?
An online store with Apps to improve your website traffic.

What will it do for me?
Provide you with a range of ways to improve your website to enable more people to find you, stay on your website, make purchases, sign up to your email marketing lists and more.

How does it work?
Sign up to access a range of basic Apps for free and follow the guidance to add to/change parts of your website to improve your website traffic and outcomes.

Where can I access it?
www.sumome.com/


9. Adobe Spark

What is it?
A free App that makes short videos.

What will it do for me?
Allow you to make a professional looking video incredibly quickly using your voice, icons, images and music that you can share via social media and publish on your website.

How does it work?
Download the free App to your phone or tablet and follow the easy instructions. Anyone can do this and it’s a lot of fun.

Where can I access it?
Find it in your iTunes store and download it for free!


10. Google My Business

What is it?
A tool to improve your chances of being found when someone searches for your type of business in the local area.

What will it do for me?
It will dramatically improve the chances of your local business coming up on Google Search, Maps and Google+ when people search for a business like yours in a particular area. It will display a great selection of information and links to help direct people to your website, phone, etc.

How does it work?
Select ‘Get on Google’ from the link below and follow the prompts to enter your business information and set up the search results.

Where can I access it?
www.google.com/business/


Easy marketing plan

Marketing Mate

And don't forget Marketing Mate of course! This should actually be number one on the list, as it's important to have a plan in place before you get creating.

What is it?
An online web app for simple and effective marketing planning.

What will it do for me?
Enable you to you learn, plan, track and review your marketing in the one place, online, any time.

How does it work?
Sign up for an account and access marketing planning and tracking tools whenever you're online. Try a limited access Free Preview or choose an affordable option to suit you.

Where can I access it?
www.marketingmate.info


There's nothing stopping you from at least having a look into some of these. They will all help you do your own great marketing, and are often quite fun to use too - bonus!